Search engine optimization is the widely used method by most of the affiliates to make their sites ranked high on search engine. This method will help you to get lots of traffic in your site. It has lots of techniques or trick to make your site ranked number one.
There are two methods for search engine optimization.
· One the work which should be done outside the website.
· And another work which should be done inside the pages.
THINGS YOU NEED TO DO BEFORE OPTIMIMIZING YOUR SITE:-
KEY WORD RESEARCH:-
Before optimizing your site make a list of keyword which you will use in your site. There are several keyword research tools which will provide you the keyword which are ranked on top. These key words will either short or little big. Here we will discuss about the pros and cons about small or big key words.
Short key words:-
Small key words are such key words which are search by most of the people. They may only have unclear idea for what visitors are searching for. Using such keywords it is difficult to make your site ranked one because many other sites might have an article using these keywords. Beginners affiliate can choose these keyword if they have less competitor.
Big keywords:-
Big keyword refers to keyword which contain many adjective or words that make the search very specific or targeted. People doing search with such keywords know exactly what they are searching for. These keywords may have fewer competitors and are easy to rank on search engine. These keywords are for highly pointed visitors. If you use keyword like “‘o’ necked white sweater” then only the people who want o necked white sweater will visit your site. The only disadvantages you will have is relatively low visitors then that of using short keyword. But these visitors are more targeted.
Make sure you haven’t use too much keyword in a same page it will make your page ugly and even it will make search engine confuse. Using more keyword in same page wont make your website ranked one.
OPTMIZING DIFFERENT META TAGS:-
<Title> tag: - most of the people forgot how optimizing title tag will help to make their site ranked at top. Instead of using your company name or other information at title tag I suggest you to use keyword. Visitor searching your key word will see your site highlighted at the top if the keyword they searched is same as your title. This will definitely give you more traffic than those site who are ranked above you and haven’t optimize their title tag. This method will help you to drag the visitors of other site who haven’t optimized their title tag. Optimizing title tag also helps in distinguishing the pages.
Title tag is one of the easiest ways to define search engine what your page is and where should it be ranked. Search engine take all the information from the web and try to categorize it in a useful way so that the visitors could find what they are looking for. So write clearly in title tag what your page is about and make its work easier. If you have two pages that are quite matching then search engine won’t find out a difference so for this misspell slightly the Meta tag.
Header and bold tag:- most of the webmaster set the topics with header tag and important items with bold tag. They can easily attract visitor’s eye. It is the best way to give main information within the page. But one thing many people don’t know. Not only visitor notice these tag search engine also notice it. These tag give indication about what your page is about and what are the important content available in your page to search engine. If your site is about dog’s stuff then type <h1>dog</h1> at the top of your page. This will make sure to search engine and visitors what your page is about. This will help you to bring your site at the top when visitors want to know any sort of information about dog. Better not to use too many keywords into these tag . you can use 2-4 h1 tag within your page and make sure there must be at least a paragraph within each header tag . When you have done with header tag then come with bold or italic tag. When using your keyword through out the page then its better to put them into italic or bold tag . so that search engine will know these words are important.